Start with WHY™


Get the Gift of Why: Why Discovery Course

  • In this interactive online video-led course Simon Sinek guides you step-by-step through his Why Discovery process. The course is divided into three distinct sections which are designed to help the participant articulate their Why in 7 - 10 hours.

Coming Soon


  • All in one bundle value pack

We have been inspired by Simon Sinek’s concept of Start With Why. We’re delighted to provide his online Why Discovery Course as part of our program. Watch this intro video from the course to learn more.

Start with why -- how great leaders inspire action | Simon Sinek

With more than 25 years recruitment experience in corporate in house as well as agency recruiting, we are well positioned to hear & learn from companies and candidates and seeing a clear trend in the market today. Clients are saying that they cannot find good talents and talents are saying that they cannot find career opportunities.  So where is the gap?

We believe we know; and we are able to close this gap where we help you uncover your strengths to discover your “WHAT” and to build the Job Attraction Strategy that answers the “HOW” with our flagship program  LinkedIn Career Essential &  7 Steps To Higher  Grounds.

More importantly we also realize that in the workforce today, be it the Employer or the Employee, what is greatly missing is the WHY!

Employees WHY?

  • Why the dream jobs don’t seem to come to me?
  • Why did my colleague get that job when clearly I am much more experienced or talented than her?
  • Why am I going around in circles in my job when others seem to be able to grow their career progressively?
  • Why am I not getting any calls or opportunities?

Employers WHY ?

  • Why are some companies so successful in recruiting, retaining and attracting their talents?
  • Why am I always hiring the wrong people?
  • Why are my competitors doing better than me?
  • Why is my business not growing as planned?

Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate their why. WHY is not about money or profit, WHY is not about salary, the title or the seniority – those are results. WHY is the thing that inspires us and inspires those around us.


Why How What

Why How What

Learn more about Simon

While building our program, we were also inspired by Simon Sinek’s “Start With Why” Movement where we strongly believe that one of the fundamental issue to the Gap in the Workforce today has also to do with the “WHY”.

As part of our efforts to help spread the movement on “Start with WHY” movement, we are proud to present to you a personal online WHY Discovery Course which would help you uncover the gap that could help inspire you towards a more purposeful career that leads to a happier and better life. We have incorporated this training to be either a standalone program where you could take this as a independently or together with other programs as a bundle.

“This course is for individuals to discover their Why. It is not designed to help an organization discover their overarching Why. However, this course may be a valuable tool to help you articulate the Why of your organization if you are the founder or visionary. Your personal Why is directly linked to Why of your organization. Your organization is one of the things you’ve created to bring your Why to life.

If you are interested in a facilitated Why Discovery Session for your team or organization, write to us on

You do have a WHY. Do you know what is? Can you put your WHY into clear and succinct words?

If you don’t know why you do what you do, how do you expect your future employer to hire you?

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